SEO & Technical Updates Revitalize an Outdated E-Commerce Website
The Challenge:
Our client, a specialty retailer, needed to address an outdated website that was hindering user experience, especially for mobile users.
The Outcome:
By identifying technical and on-page SEO opportunities, we successfully launched a revamped site that enhanced usability and performance, leading to impressive results.
The Story:
Years of neglect had left the client’s e-commerce website struggling in both performance and visibility, especially on mobile. The site’s complex navigation made it hard for both users and search engines to find product pages, ultimately reducing organic traffic and sales. The client’s goal was clear: revamp the site to improve user engagement, streamline the user journey, and establish authority with a blog to reach DIY homeowners and improve visibility for non-branded queries.
Mobile traffic, accounting for over half of the sessions, was a major pain point. The client wanted a website that was easier to navigate, more informative, and better optimized for search engines.
The Approach:
We began with a comprehensive Technical SEO Site Audit, identifying over 200 areas to focus on, including site speed, structure, content, titles, descriptions, backlinks, and more. Working closely with the design and development agency, we ensured the technical aspects aligned with the new site design. Through collaborative efforts and continuous benchmarking, we guided the site’s transition smoothly.
The Results:
The redesigned website immediately delivered results. Key metrics saw significant improvements:
- 26% increase in users
- 22% increase in sessions
- 37% increase in organic traffic users
- 57% increase in organic goal completion
The client also experienced substantial growth in non-branded search queries, with some keywords seeing up to a 169% increase in clicks and impressions. Adding informative product content, including catalog numbers, further boosted visibility and helped convert visitors into customers.
This comprehensive SEO and technical overhaul not only revived the website but also boosted its rankings, traffic, and user engagement, driving sustained growth.
