SEO Services: Boosting Organic Traffic and Driving a 52% Increase in Sessions

The Challenge

Maxair, a Georgia-based commercial HVAC and mechanical services company, faced a challenge in generating service leads through its website. The company relied heavily on traditional lead generation methods like referrals and prospecting, but its online presence was not optimized for attracting or converting leads. Maxair needed a strategy to enhance its website’s visibility and organic reach to better complement its existing efforts.

The Outcome

By implementing a tailored SEO strategy, Maxair saw impressive results. Organic sessions increased by 52%, service requests originating from the landing page rose by 22%, and every lead generated through the optimized form was fully qualified. The improved SEO strategy helped boost organic traffic, attracting more relevant visitors to the website and driving better business outcomes.

The Strategy

Maxair’s website needed a comprehensive SEO overhaul to increase organic search visibility and improve lead generation. The focus was on enhancing the Services overview page, the main landing page for organic search traffic.

We conducted extensive keyword research to understand the audience’s needs, competitive landscape, and the most effective terms to target. Our findings informed the content strategy, which included:

Crafting user-friendly, SEO-optimized content that addressed potential customer’s pain points and service needs.

Highlighting Maxair’s unique selling points and differentiators to make the page stand out in search results.

Including a clear call-to-action and a contact form to drive conversions and capture leads directly from the landing page.

We also optimized key on-page elements such as title tags, meta descriptions, header tags, and image alt text to ensure the page was fully optimized for search engines. The goal was to align the page with both user intent and search engine algorithms to improve rankings and attract the right audience.

The Results

After implementing the SEO improvements, Maxair experienced a significant increase in organic sessions, with a 52% rise from April to May 2024. This growth in traffic directly contributed to more service requests, which increased by 22% over the same period.

The optimized content on the Services page also played a critical role in attracting highly relevant visitors. Every lead generated through the updated form was qualified, ensuring that Maxair’s resources were being allocated to the most promising prospects. This focus on qualified leads helped Maxair prioritize its efforts and maximize its conversion potential.

Additionally, the improvements made to the website’s content, structure, and technical SEO helped increase the site’s visibility for relevant keywords. These optimizations ensured Maxair’s website ranked higher in search results, making it easier for potential customers to find their services online.