Increasing Organic Traffic by 84% YoY with a Local SEO Strategy
The Challenge:
Our client, a financial services firm with 15+ locations, faced challenges with unclaimed Google Business Profile listings and no Bing Places listings. Their office pages lacked depth, offering only basic contact information and advisor details. To attract local clients searching for financial advisors, they needed a robust presence for localized keywords to drive traffic and conversions.
The Outcome:
Within 6 months, we achieved significant growth in organic traffic and website clicks. Google Business Profile clicks rose by 146%, and organic sessions from Google increased by 98%. Organic sessions excluding GBP and Bing Places also saw an impressive 84% increase, with a 91% rise in the first two months, indicating the ongoing success of the local SEO strategy.
The Story:
A financial services firm sought our help to improve its local search visibility. With the financial industry being highly competitive, ranking for common terms like “financial planning” was a challenge. Our customized local SEO strategy focused on optimizing Google Business Profile and Bing Places listings, improving location pages, and targeting localized keywords.
The Strategy:
- Local Listings Optimization: We claimed and optimized the Google Business Profile and Bing Places listings for each office, ensuring they included accurate descriptions, photos, and relevant keywords.
- Content Updates: We revamped the office pages with detailed content, such as the company’s services, advisor information, office photos, and contact forms. Each page was optimized with unique content to target specific local search queries.
The Results:
From September 2023 to March 2024, the client saw remarkable improvements:
- 146% increase in Google Business Profile website clicks
- 98% increase in organic sessions via Google Business Profile
- 84% increase in organic sessions from location pages
- 91% increase in organic sessions from September to October 2023
