How Health In Mind’s Website Redesign Boosted SEO Performance by 24%

The Story

Health In Mind, a Midlothian-based mental health and wellness counseling service, was set to launch a new website and wanted to make a big impact online. They were recommended to collaborate with a top SEO partner to ensure the launch would be smooth and successful. Workshop Digital stepped in to guide them through this critical phase.

Our strategy thoroughly covered every detail before, during, and after the launch. We began with technical preparations, setting up benchmarks for comparison (both pre- and post-launch), and conducting a detailed site review. Feedback from these reviews was implemented to refine the site further. We also managed URL redirections and performed extensive verification processes. The primary aim was to build a solid SEO foundation, ensuring the new website would perform strongly and reach the right audience effectively from the start.

Our Strategic Approach

We began with a deep dive into the project through a discovery, planning, and scoping phase to align with Health In Mind’s vision for their website re-launch. Since historical data wasn’t readily available, we implemented Google Analytics 4 on the existing site to gather crucial pre-launch insights. This baseline data was essential for crafting an effective strategy.

As development progressed, we optimized key aspects such as site structure, technical specifications, mobile responsiveness, loading speed, on-page SEO, and analytics setup. As the launch date approached, we prioritized seamless URL redirection, a vital step to preserve SEO rankings and visibility.

To ensure a smooth transition, we meticulously followed a comprehensive site launch strategy featuring 67 checkpoint items. This checklist covered everything from technical SEO to on-page enhancements. We performed in-depth keyword research, identifying focus areas and topic clusters that would drive relevant traffic. The on-page SEO plan was built around these targeted keywords, enhancing the site’s content to better meet user search intent.

During the launch phase, we conducted thorough checks on essential elements like Google Search Console configuration, robots.txt files, schema markup, and XML sitemaps. The schema markup, tailored for LocalBusiness, organization, and video content, was applied across key pages to boost visibility in search results.

In the post-launch phase, our work didn’t stop. We continued to collect and analyze data, refining the strategy to help Health In Mind not only maintain its SEO performance but also build on it, ensuring sustained growth in brand awareness and organic traffic over time.

Impressive Results and Growth

In just over a month after launching the new website, we gathered initial analytics data, providing crucial insights that highlighted the impact of our efforts. Despite the brief timeframe, the analysis showed a remarkable 24% increase in organic sessions compared to the previous month of the old site. This uptick is particularly noteworthy since it’s common for websites to experience a dip in organic traffic right after a relaunch. The positive trend in traffic reflects the strong collaboration between Health In Mind and our team.

Beyond just traffic growth, we also saw a 6% increase in clicks, indicating improved engagement and relevance for the target audience. The new site successfully attracted more visitors searching for specific services, including grief counseling in Midlothian, VA, and mental health therapy in Midlothian, VA. These promising results showcase the effectiveness of our in-depth keyword research and content optimization strategies, particularly in refining metadata and targeting relevant search terms.

Overall, these gains highlight the value of our comprehensive approach, setting a solid foundation for continuous improvement and ongoing growth in online visibility for Health In Mind.